Target audience

This is hannah bray, she is 17 years old and lives in hertfordshire, currently studying psychology, media studies, english literature and theatre studies at a sixth form. She is fairly lively and enjoys going to parties, dancing, going out with friends and shopping. Her favourite shops are topshop, new look, h&m and primark, and she enjoys spending time in the local highstreet buying new clothes. She is also very interested in music and enjoys a variety of genres. She is particularly interested in the indie/rock genre but also likes some more upbeat songs in the dance music genre, ultimatley she enjoys listening to music loudly and being able to sing along to familiar songs with her friends. Some of her favorite bands are linkin park, lostprophets, muse and blink 182, however she likes anything with a good, lively beat. She enjoys going to festivals and has a particular interest in discovering new bands. She is currently a reader of kerrang and NME music magazines. I think hannah would be a typical reader of the style my magazine will be done in, mainly because it will be full of her favorite type of music, aswell as the fact that she can discover new bands and find out where to see them. My magazine will be low to moderatley priced as it needs to be affordable for students such as Hannah.

This page is fairly typical of contents pages, including all the neccesary and traditional features. The page includes striking colours particularly typical of "Kerrang" magazine. The yellow and black draws the readers eye to various areas of the page hence sustaining the attraction. At the top of the page a small paragraph written by the editor of the magazine. It includes a picture of her to give the reader an idea of the type of woman she is, therefore giving the magazine an informal, friendly style and increasing the readers involvement. This paragraph also gives the reader an idea as to what they can expect to find in the magazine. There is also a quote used from Chris of the rock band "Anti-flag". It says "I'd be really slutty if i were a girl for a day". The colloquial, almost taboo language attracts the readers attention, as typically in kerrang magazine, they include various shocking features to grab the attention of the reader, making them want to read more. It also conforms to the idea of rebellion and uncencorship, something that will attract teenagers, the prime target audience of the magazine. It can also attract anyone who supports the rock genre, because rock is generally about rebellion and vulgarity. The image underneath the 8 page review is the album cover of one of "Muse"'s albums. Many of the readers will be familiar with muse, therefore are immediatley drawn to the album cover because of the familiarity therefore want to read more. The other images are typical of the rock genre, for example using dark clothes and unconvential accesories, particularly in the image of slipknot, with the use of masks. The images are enlarged to grab the readers attention. There are a few small pieces of text to show the reader what they can expect from the magazine.

This contents page conforms to the typical conventions of most contents pages. Traditionally featuring a mast head, page numbers and what can be found in the magazine, and the logo of the magazine, usually highlighted. The colour scheme is fairly simplistic, the use of black and white is basic, yet will catch the readers eye. Underneath the logo, there is a "band index" where the reader can find out what to expect from the magazine and what bands will be featured. The text is surrounded by a bright red as used in the NME logo. The red not only frames the text drawing the readers eye to it, it also suggests the idea of fresh, new, exciting bands that the reader will be keen to read about. Usually elipsis is used for ambiguity purposes. At the moment of reading the contents page the reader is unsure as to what to find in the magazine. The elipsis suggests that the small amount of information the reader already has will be continued further in the magazine therefore attracting the reader. The actual content of the magazine is broken up into categories such as "reviews", "live" and "features" which are highlighted and inside a black box, breaking up the information and making it easier for the reader to digest as they can find exactly what they want inside the magazine, quickly and easily. Underneath the section of the article about oasis there is an opportunity for readers to subscribe to the magazine. This is a good idea to have on the contents page, as it will be one of the first things they see when they open the magazine.

The colour scheme differs slightly from the usual black and red tones from the front cover, the yellow is used for variation purposes but still manages to maintain the same eye catching effect, typical in music magazines particularly of the rock genre. It uses a white background to contrast with the darker, boxed images and brightly coloured text, this could reflect the idea of rebellion. The yellow and black text, reflecting the heavier music within the genre, takes over the white background, which could reflect purity, and calmer, softer music. It also uses a direct quote from Kirk Hammett of Metallica to give the reader an insight as to what they can find in the magazine in the metallica interview. He says "angels and airwaves? never heard of them, but blink 42's not a bad band". The fact that he has made a mistake with the name of "blink 182" calling them "blink 42" gives the interview a sense of comedy. Usually a small section of an interview or article is selected to be put on the contents page of a magazine, and the section chosen is typically one that is crude, taboo, funny, or involves some new gossip in the rock genre that the reader will be keen to read about. The central image draws attention to the tattoo on the neck of the man. The idea of tattoos almost promotes the idea of rebellion. The idea of rebellion is usually a common theme in music magazines of the rock genre, although it can be used in other styles of music magazine. The smaller pictures feature other bands within the rock genre. The pictures reflect the names and styles of the bands that are featured, for example the picture used for the band "taste of chaos" shows a group of men standing close together, posing in unconventional ways, the image reflects the idea of chaos and rebellion, in turn refelcting the name of the band, and what they stand for.