Thursday, 6 May 2010


When constructing my contents page i found it more difficult than my front page. This is because our school magazine does not have a contents page. I wanted to keep a sense of simplicity to make it understandable and clear for teenage readers. I also wanted something that would stand out and sustain their interest. I used an image at the bottom of the page of some year 11 leavers getting their shirts signed. This would increase the interest of my teen audience, and therefore encourage them to read on. I simply placed my articles in boxes, and used the free transform tool to slightly slant them. The font used is simple, yet my boxes are of varying sizes to attract the eye of my readers.

Preliminary task- front page


When constructing my front page i had to take into account the conventions of my original school magazine aswell as the needs of my target audience. After conducting a questionnaire based on the needs of my target audience (students aged 11-18) i found that 83% percent of this audience were more interested in humorous articles rather than serious ones. Based on this i included humorous articles about interviews with the teachers for example "Liddel: on life love and lasagne" aswell as "Teachers biggest fears". I found that 79% of my target audience would read my magazine. I decided to use blocks of text in coloured boxes rather than a page of text as used on our original school magazine. This was to increase the interest of my target audience. I felt that i needed to also include various images to sustain this interest. I included pictures of the year 11 prom that took place in summer, aswell as a picture of one of the science teachers at school to highlight the article about him. I feel that although my magazine appeals to a teen audience, i would need to keep some conventions of the traditional school magazine. I did this by keeping the school logo and slogan at the top of the page.

Wednesday, 5 May 2010

Seventh evaluation question- Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

I believe that my knowledge in technologies, ability to research, and appealing to target audiences has drastically increased since i did my preliminary task. For this task, i have researched my target audiences needs alot more thoroughly. I have also looked at existing magazines and have been able to use some of their conventions for my own products. I have realised how important it is to create a connection with the reader, and make sure that everything is positioned and designed appropriatley to appeal to their needs. In terms of technology, my knowlegdge of photoshop has expanded. I now know alot more tools available to me when using photoshop, and have been able to use them in creating my own products.

Sixth evaluation question- What have you learnt about technologies from the process of constructing this product?

From constructing my final product i have learnt a great deal about the photoshop software. I had not used this software before constructing my final products, so had to learn how to use it. Fortunatley, i was able to get access to photoshop at home on my own computer, but it was a different version to the photoshop i had been using at school during my lessons. This faced me with a difficulty, as i had to learn how different things worked that i may not have used in one of the photoshop versions, and things were set out differently.

Primarily, i needed to be able to use the magnetic lassoe tool as a large part of my work involved cutting out images. I found this tool difficult to use as it requires patience and steadiness. Eventually i was able to use this to place images i had already cut out on to different backgrounds as seen in my final products.

The gradient tool was fairly important for me as the backgrounds i used in my front page and contents page had a faded effect. This tool was effective in choosing a balance of colour, creating the right contrast with the content of my page.

I learnt how to use the exposure tool to fade images, as seen in my double page spread. This tool was difficult to use as it appeared complicated at first with various levers that i could slide up and down. Eventually, i combined the exposure balance level with that of the offset, and managed to fade my picture to an appropriate level.

I also became familar with the free transform tool, which was fundamental in creating my final products as it helped me resize and reposition them.

Fifth evaluation question-How did you attract/adress your audience?



I have attracted my audience through various techniques such as use of colour, literary technique, layout and models.




Firstly, the colour scheme i used is fairly vibrant, therefore can attract teenagers who are likely to gain a sustained interest in bright colours.






Secondly, the use of models was effective in attracting the attention of my target audience. The models i used were of the teenage generation, therefore act as an aspiration for my readers. The unique dress sense and outrageous poses of my models will grab the attention of my readers as my models are not stereotypical. However, they do conform to the rock genre in that they play rock music, as indicated by their instruments. They also dress in a fashion that conforms to the culture of rock. This will increase the interest of my readers and they will want to read on.

As seen on the left, the font i used for my masthead appears to be slightly faded. This breaks the conventions of more sophisticated magazines where the font would not be block capitals, nor would it be faded. This differentiation increases the interest of my readers, and is almost a type of subliminal rebellion.
I used literary techniques like "Loves london" and "WIN!" to attract my readers attention. The informal langauge is proven to interest teenagers, and this can be proved by the success of informal music magazines such as Kerrang, NME and Q.

Fourth evaluation question- Who would be the audience for your media product?

My intention was to create a final product that would attract both males and females of the teenage audience. I feel that i have been successful in doing this by using a diverse range of models, both male and female, aswell as using stories that could appeal to both sexes for example local gigs. Specifically my magazine will be aimed at ages 15-21. In my final products i use several conventions of music magazines that are aimed at teenagers. I did research on magazines aimed at this age specifically because i knew that i would be aiming my product at this audience. In magazines aimed at adults, i've found that they appear more simplistic and may bore teenagers. To avoid this, i have tried to make my final products fairly "busy" and rich in visual information. However, i have tried to make them clear and easy to understand. I feel that by having images of male and female models distributed evenly around my three final products i have been succesful in creating a product that would draw attention of both genders.

Third evaluation question-What kind of media institution might distribute your media product why?

I feel that in order to distribute my magazine effectively I would have to use a well-known company, so that I can trust it's reliability. http://www.bauermedia.co.uk/ deal with the distribution and publishing of magazines like "Kerrang" so I know that my magazine could be effectively distributed with this company. Also, I feel that this company would be successful because they have had experience in targetting the teenage audience. I can measure the success of this company by the success of magazines like "Kerrang" and how well it has appealed to teenagers.

http://www.specialistmags.co.uk/atoz.php?letter=i&sal=index would be another company I would consider using to distribute my magazine. This company have dealt with media distribution worldwide, particularly of magazines. I feel that the professionalism and popularity of this company could result in a high success rate for my magazine. This company have had experience in distributing magazines to shops like WH smith, Tesco and Morrisons.

Second evaluation question- How does your media product represent particular social groups?

For my magazine, I specifically targeted ages 15-21. Therefore, this was the audience i represented in my final products.

Although my magazine appeals to teenagers rather than adults, this can vary from younger teenagers, to young adults in their early twentys. I feel that the contrast of colour used in my front page and contents page is a device specifically effective in attracting people of the teenage audience. As a social group, teenagers tend to become more aware of their senses, therefore have an increased interest in things like loud music and clashing colours. However, i feel as though i have included a diverse range of features in order to attract both young and older teenagers. The language used in my double page spread would appeal to teenagers because of it's informal style. The colloquial, conversational language is more likely to sustain the attention of a teenage audience, than something written in a formal style.

In terms of ethnicity, i feel that to conform to rock/goth culture it would be best to use white models. Apart from the fact that rock music mainly appeals to the caucasian audience, being pale faced is also seen as a symbol of involvement in the rock culture. Dark skinned people usually have role models of the same ethnicity as them, and due to this usually aspire to be artists typically found in the RnB/Rap scene.

For my double page spread, i realised that a typical convention of music magazines was to use literary techniques to draw the readers attention. As seen above in both my images, these techniques often include rhyming words or alliteration- which i decided to use in my own double spread.
Another convention of music magazines that i used was to situate images around the text. This is to break up the amount of writing and sustain the readers attention, in particular drawing their focus to the images.
Often in music magazines, the article is written in a question and answer type style so that it is clear and interesting for the reader. I decided to write my own article in this style to increase the interest of the reader. The text is also usually written in columns to make it more clear for the reader to read.

In my contents page i also used several conventions of a music magazine.
Firstly, I used "This week" as a title. This clear, straight to the point title lets readers know what they can find in the magazine that week. I also wrote it in white writing on a black background to draw the readers attention.
A typical convention of music magazines is to divide the categories into sections. As seen above I divided my articles into four sections so it would be easier for my readers to find out what they are looking for. This is a typical convention of magazines such as "NME" as seen in the image.
Secondly, I used pictures from various articles, something typically used in the contents pages of music magazines. This sustains the readers interest in the magazine and shows them what they can find in that particular issue.
The magazine shown on the right is a lot busier than my own final product, I felt that although keeping to conventions is important in sustaining interest of target audience, it would also be more clear and easy to understand if I had a less "busy" contents page.

First evaluation question- In what ways does your media product use, develop or challenge forms and conventions of real media products?


As seen in this image, several comparisons can be drawn between the features of my own front page, and the features typically used in music magazines.
Firstly, I used a short memorable title for my masthead. The word "Encore" is easily remembered, and is catchy so that the reader will be drawn in by it. The idea of having a one-word title is a convention of most music magazines, for example; Q, kerrang and NME.
Secondly, I used thumbnails down the side of my magazine to show what could be found inside it. This is a typical convention of most music magazines as shown in the image of "Q" magazine above. The slogans used for thumbnails are usually short and informally worded, and i decided to use this convention when constructing my front page.
I used a strapline to advertise the popularity of my magazine, a convention used in most music magazines. Typically the popularlity of the magazine is important, so the strapline is situated above or below the masthead. I decided to situate mine below my masthead.
A typical convention of music magazines is to have competitions or chances to win prizes. As part of my front page i included a small sub-story about winning v-festival tickets. These kind of stories usually attract readers, because they become immediatley drawn into the idea of winning. I felt that the chance to win tickets to a festival would be appropriate for a music magazine. This technique is frequently used in music magazines, as seen above in "Q" magazine.
I decided to use the convention of situating a large image in the middle of the page surrounded by smaller ones when constructing my magazine. Particularly in music magazines, the model is usually seen holding an instrument. As seen above, i decided to have my model holding his guitar- this is seen as a symbol of rock music, and a stereotypical rock pose.

Final product double page sread


Final product contents page


Final product front page



Step 6
Using the magnetic lassoe tool i cut out two images of my model from their original images seen in my chosen image section below. I felt that by placing these images onto the backgrounds of london scenery i would be able to make it appear as though my model had actually visited the sights of london. The interest my model appears to show in london town will create a connection between her and my teenage audience, who are based in the UK. They will feel as though they live in a place that is special. These positive feelings my readers will be able to experience from reading my magazine will increase their interest in it.

Step 5
Nextly, i positioned another image with my model in it above one of my text blocks.

Step 4
Using the free transform tool i resized two images of sights to be seen in london town. I positioned them between my blocks of text deliberatley to break up the writing and draw the readers attention.

Step 3
I used the text box tool to insert boxes of text onto my double page spread, leaving gaps to position my images. My article was written in the style of an interview, simple and interesting for teen readers.

Step 2
Using www.dafont.com i generated a title which said "Kelly marie loves london" and positioned it at the top of my page. I felt that the calligraphy-like font relfected the sophistication i wanted to get across in my article.

Tuesday, 4 May 2010


Construction of double page spread
Step 1
I used photoshop to change exposure of my picture, by clicking Image>Adjustments>Exposure, i then increased the offset level to 0.0469 to make the picture more faded looking.

Image 5
I felt that this image would be appropriate for my double page spread, as because i am using a "London" theme, the snow is significant.

Image 4
I have decided to use this image for my double page spread. My model on the left will be cut out of this image and put onto one of my other images so that it will appear she is standing in London town.

Image 3
I have chosen to use this image as a background for my double page spread, although the vibrancy of it presents a difficulty. The colours are very bright, therefore i would have to use photoshop to fade them, so that the focus is not taken off my main images.

Image 2
I decided to use this image as part of my "London" themed idea. The scenic background would be good to edit a picture of my chosen model onto to show some of the sights of London town.

Image 1
I decided to use this image for my double page spread. The space available on the right hand side makes it convenient for me to edit a picture of my chosen model onto it using photoshop, so that i can have a "London" theme to my article.

Sunday, 2 May 2010


Step 4
I used the text tool to insert four categories of text, "gigs" "interviews" "posters" and "you". I then inserted the page numbers in the appropriate category and what page the articles were on. This would help my readers to find what they are looking for.

Step 3
Using the transform path tool i positioned my four chosen images on to the boxes i inserted in step 2.

Step 2
I used the rectangle tool to create four boxes in alternating black and red colours. I then used the transform path layer to tilt them slightly and layer them on top of eachother on the right hand side of my page.

Construction of contents page
Step 1
I used the same purple background as my front page to create a consistency and familiarity, almost creating a trademark. I then used www.dafont.com to generate my headline "This week..". I used the free transform tool on photoshop to resize and move my headline.

Image 4

I decided to vary my photos on my contents page and use this image of a band mid-performance. I feel that this will convey the idea that "Encore" magazine have exclusive information and access to gigs that the readers may be interested in. This will make them want to find out more, and read more of the magazine.

Image 3
I think that this image would be suitable for my contents page. The fashion of my models is clearly unique and individual, therefore conforming to the culture of rock music. This will sustain the interest of my readers, as my models almost act as fashion icons for them.

Image 2
I will use this image for my contents page. The expressions on the faces of my models convey the idea of rebellion and individuality; which is what rock music is all about. The fact that they don't look glamorous and smiley- something usually seen in pop magazines, makes them look individual, therefore will interest my readers and make them want to read on.


Image 1

I decided to use this image for my contents page. The fact that it is focused on the guitar rather than the model creates a sense of mystery and makes the reader want to move on. The guitar also acts as a symbol of rock music, which will create recognition of my readers, making them feel familiarity and want to read the whole magazine.


Step 8

Using www.dafont.com i generated a tagline for underneath my image on the bottom left that said "Top 10 rock bands of 2010". I thought this would be a feature that would attract teenagers, and sustain their interest in reading my magazine. I used a black boxed background to highlight the white font i used. I wanted to deviate from the font i had already used for my two images on the left hand side, and also realised that originally the font used in the tagline for my main image wasn't as clear as i had anticipated. I then changed my font for my main image, and as opposed to putting white font on black as i had done for my smaller images, i reversed the colour scheme and put black writing on a white background for my main image.

Step 7
Next, i used www.dafont.com to generate some more text. I positioned "Win V festival tickets" under my top left image, i did this because it looks as though the concert could have been taken at last years v festival, or an upcoming concert similar to v festival. Underneath my main image i wrote "Exclusive interview with chris ribbons of disposable heroes". This way the reader can see what they will be able to read about in the magazine.

Step 6
Nextly, i placed two of my chosen images on top of the white boxes i inserted in step 5, but left a small white border around the edge. I feel that this white border will help to sustain the readers attention, and draw attraction to the images inside the boxes.

Step 5
I used the rectangle tool to position two white boxes next to main image, slightly overlapping it. I chose white to grab the readers attention, and act as a border for my other chosen images.

Step 4
I used the paste tool to paste my main image (seen in step 2) onto my front page, and then used the free transform tool to resize and position it. I enlarged it significantly so that it could grab the readers attention. I decided that although my questionnaire results say that my target audience would prefer a mid-shot main image, i would use a full body shot. Using a mid shot would pose a problem, as i wanted my readers to be able to see the whole body of my model, including his guitar. Also, as the original photo cuts off the feet of my model, i would have to resize the image to use a midshot, therefore the bottom of his feet would not be visible. Using a full body shot also filled up my front page and made it more striking, and it is more likely to catch the readers eye.

Step 3
I used an internet font generator called www.dafont.com to create the font for my masthead. Based on my questionnaire results, i made my font black and white as the preferred colour scheme of my target audience was purple black and white, and i had already used purple for the background. I used the free transform tool to resize the font and move it into place. I feel that it stands out and will grab the readers attention.

Step 2
I realised that i had a limited space available for images on my front page, as it was only a4, so i realised i would have to cut some of my images to a smaller size. I used the magnetic lassoe tool to cut out one of my models from my original main image.
Construction of front page


Step 1
Based on my questionnaire results i decided that the background of my magazine should be purple. I used the gradient tool on photoshop to create a faded purple effect.

Double page spread initial idea
I plan to have my title at the top of the page, towards the left hand side particularly. My article will be written as shown with the dotted lines, and i will have three images surrounding the text. The images will draw the readers attention, and act as a tool to break up the text to sustain interest.

Contents page initial idea
At the top of my page i will have a generated font saying "This week.." written in white writing with a black background to grab my readers attention. I will use three images in a row on the right hand side of my page, and on the left i will put my text. I will categorise the sections of my magazine into groups like "Gigs" "Interviews" and "Posters" so that it will be easier for my readers to find what they are looking for.

Front page initial idea
I have decided to have a main image on the right of my front page, larger than any other images so that it will stand out. This will be the picture seen in "Image 1" below. I plan to put two smaller images one above the other on the left of my page, with two taglines underneath them. The top one reading "Win v festival tickets" and the bottom one reading "top 10 rockbands of 2010". The masthead will be at the top of the page taking up the entire width of it. My images and taglines will be in boxes, as will my masthead, but i will leave my main image as it is to sustain the interest and attention of my readers.

Image 3
I decided to use this image for my front page as a small image. I plan to use a tagline to support this image. I felt that the individuality displayed in the picture conforms to the idea of rock culture, so i feel that by using this picture i can display individuality to teenagers.

Saturday, 24 April 2010


Image 2
I have decided to use this as a small image on my front page. I have decided to use this image as it shows a concert in action. It gives the idea that "Encore" magazine, have exclusive information about this gig, and make the readers want to find out more about it. The big crowd shown, shows the popularity of the band playing, therefore the fact that "Encore" have access to this, makes the magazine appear more popular.

Image 1
I have chosen to use this photo for the front page of my music magazine. The image shows alot of red, which i will use as a device to draw the attention of the reader. The idea of the two models playing guitar hero gives the image a sense of light-hearted humour, which will relate to teens as they tend to prefer things that are less serious. It also creates a connection between the models and the readers. The fact that they play such a common game, that is so popular among teenagers today shows the reader that the members of this band are just like normal people. This differentiates my magazine from the stereotypically glamorous images seen mostly in pop or hip-hop magazines, where the readers aspire to be the model, but feel as though this is impossible. With my main image, the readers will feel like they can relate to band members, and realise that they are normal people just like them, and even participate in the same activities, such as playing games like guitar hero. The way in which my models are positioned conforms to the theme of rock that i want to be present in my magazine. It is clear that they are playing the guitars, and seem to be enjoying it, which is what i want to show to my readers. I plan to use the magnetic lassoe tool to cut out this image and place it on a purple background, as the colour scheme my target audience said they would prefer was black, white and purple.

Tuesday, 16 March 2010

Questionnaire results

Which gender are you?
When asking this question i recieved an equal result of six males and six females. This shows me that music magazines are currently read by both the male and female audience, therefore I have decided that my magazine needs to appeal to both sexes.

Which age group are you?

In asking this question, 75% of people were aged between 17 and 21, and 25% were aged between 10 and 16. This shows that the majority of music magazine readers are in their late teens and early adulthood, this is a fair result as i have given my questionnaire to a variety of age groups. I have decided that although the majority of music magazine readers were aged 17-21, some people under that age also read them. I have decided to aim my magazine at ages 15-19 as it seems that amongst this age group, music magazines are very popular. I will also have personal experience as i am 16, therefore able to relate to teenagers my own age.

Which music genre do you prefer?

66% of people who answered my poll said that they preferred the Rock/Metal genre, 8% said Pop or RnB, 16% said they preferred Dance/Alternative, and 8% preferred another type of music. I have decided to create a music magazine of the Rock genre as this is the genre that appealed to most people who answered my questonnaire. My independant research also shows me that rock magazines like NME and Kerrang tend to be more popular than Pop or RnB magazines like "Q". For my magazine to gain the maximum success and appeal to more people, i will design it specifically in the Rock genre, and may include some indie and metal articles aswell due to personal taste.

How often do you listen to music?

83% of people who answered this question said that they listen to music on a daily basis and 16% said they listen to it more than once a week. This tells me that the majority of young people listen to music very frequently. This means that this audience will be more aware of the frequently changing music scene, and any new bands that may form or become well known. To sustain the interest of my readers i will need to include a variety of bands and artists and inform them of upcoming songs and venues that may interest them.

How much would you be willing to spend on a music magazine?

8% of people who answered this question would be willing to spend less than one pound on a music magazine, 16% of people would be willing to spend up to two pounds, and 75% of people would be willing to spend up to three pounds. Although the majority of young people would be willing to spend up to three pounds on a magazine, i have decided to price mine at one pound for the first few issues to grab the attention of the readers, and then increase the price to two pounds so that my magazine can gain maximum success.

What is your preferred colour scheme for a music magazine?

50% of people said they would prefer a colour scheme of purple, black, and white, 25% of people said they preferred red and black, 8% said black grey and white, and 16% said black, blue and white. I have decided to follow my majority vote and design my colour scheme to be purple, black and white. However, i may include some red as it proved to be quite a popular colour also. I feel that by using purple, black and white i can differentiate my magazine from other magazines like kerrang and NME where typically red and black are used for colour schemes.

Which type of shot would you prefer for a front cover?

50% of people said they would prefer a mid shot, 25% said close up, and 25% said medium long shot. I have decided to use a mid shot so that the reader can see the face of the artist or band member, aswell as the outfit they are wearing as alot of artists in the music industry tend to act as style icons to younger teenagers, therefore they will become interested in seeing the type of outfits worn by them and become more interested in the magazine. 

Which title do you prefer for a music magazine?

50% of people said that they would prefer the name "Encore", 25% of people said that they would prefer "SGTM (sounds good to me)", and 25% said they would prefer the name "Reverb". I have decided to name my magazine "Encore" as it sounds more like a rock magazine than the other two names. An encore is when people ask for a band or artist to play more music, showing their passion for it. Due to my other questionnaire results i can see that my target audience are very passionate about music, therefore i feel the name "Encore" supports this.


Thursday, 11 February 2010

Target audience

This is hannah bray, she is 17 years old and lives in hertfordshire, currently studying psychology, media studies, english literature and theatre studies at a sixth form. She is fairly lively and enjoys going to parties, dancing, going out with friends and shopping. Her favourite shops are topshop, new look, h&m and primark, and she enjoys spending time in the local highstreet buying new clothes. She is also very interested in music and enjoys a variety of genres. She is particularly interested in the indie/rock genre but also likes some more upbeat songs in the dance music genre, ultimatley she enjoys listening to music loudly and being able to sing along to familiar songs with her friends. Some of her favorite bands are linkin park, lostprophets, muse and blink 182, however she likes anything with a good, lively beat. She enjoys going to festivals and has a particular interest in discovering new bands. She is currently a reader of kerrang and NME music magazines. I think hannah would be a typical reader of the style my magazine will be done in, mainly because it will be full of her favorite type of music, aswell as the fact that she can discover new bands and find out where to see them. My magazine will be low to moderatley priced as it needs to be affordable for students such as Hannah.
This page is fairly typical of contents pages, including all the neccesary and traditional features. The page includes striking colours particularly typical of "Kerrang" magazine. The yellow and black draws the readers eye to various areas of the page hence sustaining the attraction. At the top of the page a small paragraph written by the editor of the magazine. It includes a picture of her to give the reader an idea of the type of woman she is, therefore giving the magazine an informal, friendly style and increasing the readers involvement. This paragraph also gives the reader an idea as to what they can expect to find in the magazine. There is also a quote used from Chris of the rock band "Anti-flag". It says "I'd be really slutty if i were a girl for a day". The colloquial, almost taboo language attracts the readers attention, as typically in kerrang magazine, they include various shocking features to grab the attention of the reader, making them want to read more. It also conforms to the idea of rebellion and uncencorship, something that will attract teenagers, the prime target audience of the magazine. It can also attract anyone who supports the rock genre, because rock is generally about rebellion and vulgarity. The image underneath the 8 page review is the album cover of one of "Muse"'s albums. Many of the readers will be familiar with muse, therefore are immediatley drawn to the album cover because of the familiarity therefore want to read more. The other images are typical of the rock genre, for example using dark clothes and unconvential accesories, particularly in the image of slipknot, with the use of masks. The images are enlarged to grab the readers attention. There are a few small pieces of text to show the reader what they can expect from the magazine.
This contents page conforms to the typical conventions of most contents pages. Traditionally featuring a mast head, page numbers and what can be found in the magazine, and the logo of the magazine, usually highlighted. The colour scheme is fairly simplistic, the use of black and white is basic, yet will catch the readers eye. Underneath the logo, there is a "band index" where the reader can find out what to expect from the magazine and what bands will be featured. The text is surrounded by a bright red as used in the NME logo. The red not only frames the text drawing the readers eye to it, it also suggests the idea of fresh, new, exciting bands that the reader will be keen to read about. Usually elipsis is used for ambiguity purposes. At the moment of reading the contents page the reader is unsure as to what to find in the magazine. The elipsis suggests that the small amount of information the reader already has will be continued further in the magazine therefore attracting the reader. The actual content of the magazine is broken up into categories such as "reviews", "live" and "features" which are highlighted and inside a black box, breaking up the information and making it easier for the reader to digest as they can find exactly what they want inside the magazine, quickly and easily. Underneath the section of the article about oasis there is an opportunity for readers to subscribe to the magazine. This is a good idea to have on the contents page, as it will be one of the first things they see when they open the magazine.

Thursday, 4 February 2010


The colour scheme differs slightly from the usual black and red tones from the front cover, the yellow is used for variation purposes but still manages to maintain the same eye catching effect, typical in music magazines particularly of the rock genre. It uses a white background to contrast with the darker, boxed images and brightly coloured text, this could reflect the idea of rebellion. The yellow and black text, reflecting the heavier music within the genre, takes over the white background, which could reflect purity, and calmer, softer music. It also uses a direct quote from Kirk Hammett of Metallica to give the reader an insight as to what they can find in the magazine in the metallica interview. He says "angels and airwaves? never heard of them, but blink 42's not a bad band". The fact that he has made a mistake with the name of "blink 182" calling them "blink 42" gives the interview a sense of comedy. Usually a small section of an interview or article is selected to be put on the contents page of a magazine, and the section chosen is typically one that is crude, taboo, funny, or involves some new gossip in the rock genre that the reader will be keen to read about. The central image draws attention to the tattoo on the neck of the man. The idea of tattoos almost promotes the idea of rebellion. The idea of rebellion is usually a common theme in music magazines of the rock genre, although it can be used in other styles of music magazine. The smaller pictures feature other bands within the rock genre. The pictures reflect the names and styles of the bands that are featured, for example the picture used for the band "taste of chaos" shows a group of men standing close together, posing in unconventional ways, the image reflects the idea of chaos and rebellion, in turn refelcting the name of the band, and what they stand for.

Friday, 29 January 2010

The image used is typical of the indie genre. Usually indie bands use pictures that are untraditional or surreal, with no real meaning. This image conforms to that. It is clear who the band are though because they are looking at the camera, and they are also the main point of focus sitting round the table. The image is quite significant to the content of the article. It talks about the band being self destructive and has a dark feel to it, hence the dark lighting in the picture. It's also taken in a house for the idea of verisimilitude and that the band class themselves as normal people. Language techniques are used like the alliterative "new noise" to increase the readers interest. White is also used to juxtapose the darkness of the image and within the article. It is also a bright colour that will stand out and grab the readers attention, the font used for "The chapman family" is quite a normal, standard font. This conforms to the idea of traditions and family stabilities, hence juxtaposing with the wrecklessness and broken conventions of normality that the reader finds out about when reading the article. A block of text is situated in the middle of the article to break up the text and draw attention to that one piece of writing, it's taken directly from a band member of the "Chapman family". "I've been shot for the way i look before, it's no big thing for me.". Again the idea of non comformity is presented through this quotation, and the idea of carelessness typical in rock or indie magazines. It's also one of the more interesting pieces of the interview, therefore highlighted so that the reader gains interest in the article and wants to read it all, sustaining interest in the general magazine. The actual article is written in three columns with white space again, drawing attention to the smooth continuity and well structured layout of the article. The idea of a standard, normal layout of the whole two pages overall, with more unconventional, dark content could denote the fact that although this band may come across as a simple "family", there is a darker side to them and their personal lives, something readers will be keen to read about.
Red and white is used frequently in kerrang magazine, and this double page spread keeps to that convention. Red and white are bold colours that attract the reader by standing out to them. All the important information is highlighted in red and white and it contrasts with the black background. The sepia tone reflects the music of MCR, gothic opera. It reflects the darkness in their music as well as the traditional elements of gothic music giving the page an old fashioned effect. Quotes are used from MCR, typical of the magazine. This highlights the most important information and draws the readers attention to it. The images are of MCR when recording, and performing rather than a traditional band photo of them stood in front of the camera. This gives the reader more of an insight to the band, they don't normally get to see this sort of thing therefore they become more interested. The images still conform to the rock image, black clothes and dark hair is a common feature in rock bands, usually the type used in kerrang magazine.

Thursday, 28 January 2010

The color blue is used in several places, which draws the readers attention to all the different elements that make up the page. The font used is bold and stands out, which almost reflects the type of band features. The teenagers are a new rock band, the music is loud and stands out, mirroring the font used. The language used is extremely informal, for example "Young.. dumb and full of filthy tunes". It's written in a conversational tone to relate to the reader and the language used is quite brutal which not only again reflects the genre of the band, but also grabs attention of teenagers, the main target audience of the magazine. The central image is quite large, and they are situated in a teenage bedroom. The images behind them are mostly of girls which can relate to the interests of teenage boys, this again keeps the readers interest. The central image here differs significantly to a central image which might be featured in an RnB or hip hop magazine where the celebritys featured are often fully made up, well groomed and dressed fashionably. NME magazine has deliberatley chosen a picture of the teenagers looking completely normal, almost scruffy to feature on this double page spread. This sends out a positive message to teens, showing them that they don't have to be glamorous because their idols are, and the aspiration of glamour which is usually present in most RnB or hiphop magazines isn't shown. The idea that anybody can become famous like "the teenagers" is quite an appealing idea to young readers of the magazine, therefore sustains an interest in it. Quotes directly from the band are enlarged in bold to stand out to the reader. The quotes that have been selected are particularly vulgar therefore conforming to the rock image of carelessness and rebellion. The idea of explicit information being divulged is something that can sustain the readers interest in the magazine. Underneath the central image there is a small section called "need to know" which displays somewhat personal information about the band, in a conversational and almost gossip-like style. This idea of gossip is reinforced in the side bar, where other new bands are featured. At the top of the small column it says "everyones talking about.." before showing pictures of various new bands in the rock/indie scene. This makes the reader feel as though they are being included in some sort of gossip or new craze and therefore become eager to learn about this new band.