Wednesday, 5 May 2010

Third evaluation question-What kind of media institution might distribute your media product why?

I feel that in order to distribute my magazine effectively I would have to use a well-known company, so that I can trust it's reliability. http://www.bauermedia.co.uk/ deal with the distribution and publishing of magazines like "Kerrang" so I know that my magazine could be effectively distributed with this company. Also, I feel that this company would be successful because they have had experience in targetting the teenage audience. I can measure the success of this company by the success of magazines like "Kerrang" and how well it has appealed to teenagers.

http://www.specialistmags.co.uk/atoz.php?letter=i&sal=index would be another company I would consider using to distribute my magazine. This company have dealt with media distribution worldwide, particularly of magazines. I feel that the professionalism and popularity of this company could result in a high success rate for my magazine. This company have had experience in distributing magazines to shops like WH smith, Tesco and Morrisons.

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